Before the lead hits submit, we are able to grab the Analytics, Time, Hardware and Geolocation information to show you where they came from and/or how they found you. The missing link – infoGeniuz Lead & Analytic Capture Pages.
(read example below for how this data was collected)
From: wilma@bedrock.com
Subject: New Lead :: infoGeniuz – Capture Pages
Date: July 11, 2011 1:28:06 PM CDT
To: email address
Reply-To: wilma@bedrock.com
First Name : Wilma
Last Name : Flinstone
Email : wilma@bedrock.com
Phone : 720-555-1212
Company : Bedrock
Website : www.bedrock.com
==ANALYTIC DATA==
Source : google
Medium : organic
Keyword/Term : web analytics geniuz
Content : -
Campaign : (organic)
Segment : (not set)
Number of Visits : 4
Number of Pageviews : 2 **NEW**
==TIME DATA== **NEW**
Original Visit : Tue Jul 19 2011 17:31:02 GMT-0500 (CDT)
Previous Visit : Wed Jul 20 2011 08:43:46 GMT-0500 (CDT)
Current Visit : Wed Jul 20 2011 12:23:44 GMT-0500 (CDT)
System Time : Wed Jul 20 2011 12:28:23 GMT-0500 (CDT)
==HARDWARE DATA==
IP Address : 99.117.xxx.xxx (hidden in sample not real data)
Machine Type : i686
OS Version : Mac OSX Snow Leopard
Browser Name : Chrome
Browser Version : 12
==GEOLOCATION DATA==
City Name : Houston
Country Name : United States
State Name : Texas
Longitude : -95.4152
Latitude: 29.7755
Example of how this could be used.
Before applying infoGeniuz.
In the screen shot above, Wilma Flintstone filled out a lead form on infoGeniuz.com. We have her first name, last name, email, phone, company and website address. That’s it.
After applying infoGeniuz.
We have all the same information from before, but we also now see source, medium, keyword(s), content, campaign, segments and number of visits. We can NOW see that Wilma was on Google.com, used an organic search with the keywords “web analytics geniuz” and has visited the site twice.
This gives us greater insight to what Wilma was looking for and how she found our site, so we can tailor our marketing and/or sales messages to her. This allows us to be much more personalized and attentive to what Wilma needs from us and help increase our close rates.